If you like it or not, the future of communication is not text, but instead the moving picture. This is evident by the online behaviour of the online users. YouTube is now – according to Google – the second largest search engine in the world. The fact that this also changes the world of corporate communication is obvious.
Video must be recognised as part of commercial communication, and the decision to use it no longer left in the air. Whether selling products through TV spots or increasing a company’s branding and website traffic through a Corporate Video, the fact remains the same: any one that takes the topic of video communication seriously can expect measurable economic success. Through a proper production focused on the target demographic’s needs, and more importantly utilising the correct communication channel, I have successfully supported companies for years with the use of economically successful moving picture communication.
– Matthias Koenig, CEO Creation & Film Production