What We Do With Your Data
Server-Side Tracking
We're moving key tracking processes to your own server. This makes data collection more resilient to browser restrictions and gives you more control over your data.
GA4 & Conversion Setup
We track the actions that really matter to your business—such as inquiries, purchases, or job applications. In the online store, we also track sales and shopping cart values. This way, you can see which channels and campaigns are delivering results.
Dashboards & Reporting
We consolidate your most important metrics into easy-to-read dashboards. The data updates automatically and remains easy to understand for marketing and management.
Conversion Optimization & A/B Testing
We analyze how visitors use your website, for example, through mouse tracking and website analytics. We use A/B testing to determine which version generates more inquiries or purchases.
AI Traffic Measurement
We show you how many visitors come to your website via ChatGPT, Perplexity, Google AI, and other AI systems. This allows you to measure the actual impact of your AI visibility.
Lead Tracking All the Way to the CRM
We integrate campaigns, websites, and CRM so you can track the journey from the first click to the order. This way, you can see not only which campaigns generate leads, but also which ones turn those leads into customers.
Consent & Privacy Policy
We set up tracking so that it works in tandem with your consent management system. You can see exactly what data is being collected and control it.
Why We're Picky About Data
At bobdo, tracking must be reliable, understandable, and usable over the long term. Three factors are crucial to achieving this.
Clean Data from the Start
Before we get started, we'll assess where you stand. This requires a tracking system that's set up consistently and captures the right metrics.
Identify errors before they skew decisions
Duplicate events, incorrectly configured forms, or a faulty consent setup can skew the numbers. We specifically check for these issues and resolve them.
Still understandable even later on
We document the setup so that your team and other service providers can understand later on what is being measured and why.
Projects that showcase what we do.
AI Visibility for the Liechtenstein Financial Center
Liechtenstein Finance e.V.
bobdo is working with Liechtenstein Finance as the lead agency on its AI strategy. To this end, we have established an AI Knowledge Hub that provides relevant content in a structured format for search engines and AI systems. The goal is to position Liechtenstein as a financial center and establish it as a reliable source for relevant financial questions.
Marketing for an International Technology Leader
ZIMM Group
bobdo has been working with the ZIMM Group for over ten years. Our collaboration spans everything from video production and branding to recruiting, online marketing, and AI visibility. Together, we’ve grown the YouTube channel to nearly one million subscribers.
One-Stop Marketing for Luna Jewelry
Luna Jewelry
bobdo has been supporting Luna Schmuckstücke in nearly all areas of digital marketing for over six years. This includes the website, video production, social media, Google Ads, recruiting, tracking, SEO, and AI visibility.
Full slopes, full runs for Obergurgl-Hochgurgl
Ötztal Tourism
Obergurgl-Hochgurgl is one of the highest-altitude ski resorts in the Alps. For over ten years, bobdo has been managing Google Ads for the region to ensure that the right guests book at the right time.
AI Visibility and LinkedIn for BENDURA BANK
BENDURA BANK
bobdo is expanding BENDURA BANK's visibility in AI systems and supporting executives on LinkedIn. This makes both the brand and the people behind it visible online.