Knowledge
In the Knowledge Hub, bobdo answers questions about AI visibility, SEO, video, social media, the web, and tracking. Each post has a specific author, a date, and a specific topic. We explain things in a way that lets you put the answer to immediate use.
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Here you'll find a selection of articles to help you quickly get started with our most important topics.
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Clear, concise definitions for every term, from A to Z.
Answer Engine Optimization (AEO) is the process of optimizing content so that it appears as a direct answer: in featured snippets, in “Related Questions,” and in Google AI Overviews. While SEO focuses on improving your page’s ranking, AEO focuses on ensuring that your content itself is the answer.
AIO stands for Artificial Intelligence Optimization: the optimization of content and brands for AI systems. The term describes the same approach as GEO and LLMO (Large Language Model Optimization), just under a different name. GEO is the term that is gaining traction.
An Author Vector is the algorithmically quantifiable profile of a real person: built from their publications, their verifiable expertise, and their reputation across various sources. Search engines and AI systems use such profiles to assess how trustworthy a piece of content is. The term was coined by bobdo.
The Citation Score is a metric that indicates how frequently and prominently a source is cited in AI responses. It counts citations of your pages as sources, not mere mentions of your brand. As a benchmark, it shows whether measures to improve AI visibility are effective.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. In its guidelines for quality raters, Google uses these four criteria to describe how to identify reliable content. The key factors are who is saying something and where that person got their information.
Generative Engine Optimization (GEO) is the process of optimizing content and brands so that generative AI systems such as ChatGPT, Perplexity, or Google AI mention them in their responses and cite them as sources. While SEO focuses on rankings in search results, GEO aims to secure a spot within the response itself.
llms.txt is a simple text file in your website's root directory that briefly tells AI systems who you are and which of your pages are most important. It is a de facto standard, not an official protocol: an invitation to AI crawlers to read your best content first.
The mention-citation gap is the gap between a brand being mentioned in AI responses and being cited as a source. A brand may be well-known in the training data yet remain uncited as a source: familiarity does not equate to citability. The term was coined by bobdo.
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