Glossary

GEO

Definition

Generative Engine Optimization (GEO) is the process of optimizing content and brands so that generative AI systems such as ChatGPT, Perplexity, or Google AI mention them in their responses and cite them as sources. While SEO focuses on rankings in search results, GEO aims to secure a place within the response itself.

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Written by

Ortwin Oberhauser

Co-Founder, CTO, and Digital Visibility Strategist