Glossary

Mention-Citation Gap

Definition

The mention-citation gap is the gap between a brand being mentioned in AI responses and being cited as a source. A brand may be well-known in the training data yet remain uncited as a source: familiarity does not equate to citability. The term was coined by bobdo.

Written by

Ortwin Oberhauser

Co-Founder, CTO, and Digital Visibility Strategist