Glossary
AI Visibility
Definition
AI visibility refers to whether and how a company, brand, or website appears in the responses provided by AI systems such as ChatGPT, Perplexity, or Google AI Overviews. It makes a difference whether a brand is merely mentioned, explicitly recommended, or has its website cited as a source. Unlike traditional search results, there is no fixed ranking. Which companies appear can vary depending on the question and the time.
