Glossary

Google Ads

Definition

Google Ads is Google's advertising platform, which allows businesses to run paid ads on Google Search and other advertising spaces. For search ads, factors such as search terms, bids, and ad quality determine when an ad appears. Costs are often charged per click. Unlike organic search results, visibility here is funded through an advertising budget.

Written by

Ortwin Oberhauser

Co-Founder, CTO, and Digital Visibility Strategist