Glossary

Quality Score (Google Ads)

Definition

The Quality Score is a diagnostic metric in Google Ads that rates the quality of a search ad on a scale from 1 to 10. It is based on the expected click-through rate, the relevance of the ad, and the user experience on the landing page. The Quality Score helps identify areas for improvement. However, it is not the metric that Google uses to calculate ad position in each auction.

Written by

Ortwin Oberhauser

Co-Founder, CTO, and Digital Visibility Strategist